Google Tag Manager Fundamentals

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Google Analytics is another must-have skill, and if you’re not actively using it to measure and analyze web traffic to your site, then this is a great place to start. Google has prepared an online course with videos and assignments that you can complete in just 4-5 hours, followed by a final test. The actual course material does get a little technical, but if you can get through it, you’ll gain useful knowledge and skills in no time.

Google Analytics IQ

Google Tag Manager Basics
 

Surprise, surprise, another Google tool. You'll find that digital marketing has a way of wrapping itself around Google services. But Google Tag Manager (GTM) is a tool that can help you gain more technical skills without having to learn to code if you take the time to learn how to use it. For example, with Google Tag Manager, you can easily add and update tags on your website or app for conversion tracking, remarketing, website analytics, and more. By completing the Google Tag czech republic telegram number database Manager Fundamentals course, you'll gain a better understanding of how to optimize the way the technology and advertising tools are embedded on your website, and earn a certificate to prove you're trained to do so.


Facebook Blueprint
 
Considering that Facebook has 289 million monthly active users, and the average Facebook user clicks on 12 ads per month, that’s a huge audience that you can reach with cheap CPC advertising and a marketing method that you can try with minimal risk. If your company isn’t already using Facebook ads, by learning how to advertise with Facebook Blueprint, you’ll be opening a window into a very valuable marketing channel.

Facebook BluePrint is an e-learning center that offers over 90 free courses on topics such as Facebook ads, Facebook for business, social media marketing, and more. First, try Facebook ads so you can gain the skill, whether to try Facebook ads in your current business or to make your resume more competitive. It only takes 5 to 8 hours to get certified in Facebook ads, which is a little longer than the Google ads certification.

Facebook Blueprint

Microsoft Office Specialist (MOS) certification