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Greater understanding of customers

Posted: Mon Jan 20, 2025 8:25 am
by rabia198
Forecasting helps not only with insight into sales projections, but also with the reasons why customers close a deal . After a meeting with the sales team, it is possible to find a pattern across all opportunities that will help understand each customer's intentions.


Sales forecast



What can ruin your sales forecast?

To avoid getting into trouble, it is germany phone numbers recommended to take some precautions in situations that compromise the efficiency of the forecast. Here are some of them:


1. Relying too much on instinct

It is common for some professionals to normalize the fact that they blindly trust their instincts to make any decision about their company or in relation to their responsibilities as an employee. The possibility of making mistakes is very high, since the actions taken were based on guesswork and not on reliable sources.

Intuition can be used as a metric, yes, but never as a manager's main guide to making important decisions for the business. To do this, it is essential to have the help of reliable data.


2. Using bad or incomplete data

Every day, the sales team exchanges a wealth of information with customers and other departments, which is extremely important for the business. However, it is necessary to analyze whether all the information is correct and complete, in order to not miss any sales opportunities due to a lack of essential data.

This problem often occurs due to the lack of adequate resources. Today, it is rare to find a sales department that has not undergone the automation process, where salespeople use sales management software, such as CRM . With this tool, no information will be lost and sales forecasts can be made with the greatest possible accuracy.