What is Account-Based Marketing (ABM)? Definition, Examples, and Tools
Posted: Mon Jan 20, 2025 7:07 am
It's 2021. The internet is so oversaturated with information that marketers have to constantly compete with each other through SEO and advertising for a little bit of web traffic. However, to get the most out of your marketing efforts, you have to focus on the types of customers that are best suited to your business. Instead of blindly throwing your net into the internet void, you'll likely see more ROI in terms of sales and long-term relationships with your customers if you actively target and target all of your marketing efforts to a specific handful of high-value segments.
This concept of targeting high-value accounts is at the heart of an croatia telegram number database approach called Account-Based Marketing, or ABM for short. Account-Based Marketing has been growing steadily over the past few years, and according to Not Another State of Marketing report , already over 70% of marketers have integrated ABM into their strategy by 2021, a 15% increase from 2020. In this article, we’ll introduce you to the concept of ABM, its main approaches, its benefits, and some examples of ABM in practice.
Table of contents
1. What is Account-Based Marketing (ABM)?
2. Five benefits of account marketing
3. Important ABM Metrics to Track
4. The relationship between ABM and inside sales
5. Account-based marketing tools
6. Account-Based Marketing Examples
VII. Conclusion
What is Account-Based Marketing (ABM)?
Account-based marketing is a B2B marketing strategy that focuses resources on a small number of high-value accounts that are likely to generate the highest ROI. In ABM, businesses adjust their marketing campaigns to deliver more personalized content, information, and communications. This can get better responses from the groups you want to reach most than sending a general message to any contact you have. In addition, ABM also prioritizes maximizing the LTV (lifetime value) of each customer so that they continually contact past customers to conduct lead nurturing and encourage repeat purchases.
This concept of targeting high-value accounts is at the heart of an croatia telegram number database approach called Account-Based Marketing, or ABM for short. Account-Based Marketing has been growing steadily over the past few years, and according to Not Another State of Marketing report , already over 70% of marketers have integrated ABM into their strategy by 2021, a 15% increase from 2020. In this article, we’ll introduce you to the concept of ABM, its main approaches, its benefits, and some examples of ABM in practice.
Table of contents
1. What is Account-Based Marketing (ABM)?
2. Five benefits of account marketing
3. Important ABM Metrics to Track
4. The relationship between ABM and inside sales
5. Account-based marketing tools
6. Account-Based Marketing Examples
VII. Conclusion
What is Account-Based Marketing (ABM)?
Account-based marketing is a B2B marketing strategy that focuses resources on a small number of high-value accounts that are likely to generate the highest ROI. In ABM, businesses adjust their marketing campaigns to deliver more personalized content, information, and communications. This can get better responses from the groups you want to reach most than sending a general message to any contact you have. In addition, ABM also prioritizes maximizing the LTV (lifetime value) of each customer so that they continually contact past customers to conduct lead nurturing and encourage repeat purchases.