The percentage of people who clicked on the link after opening the email

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Email marketing is an ideal channel for sharing interesting or simply useful content to provide new value to your customers. If you send them high-quality content on a regular basis, you can also keep your brand name noticed and remembered. According to the pure exposure effect, the more a person sees something, the more they will develop a familiar, positive feeling - so simply by sharing decent content, you can influence your target audience to build a positive image for your business.



5. Provide a better customer experience through personalized emails.



One of the best practices in email marketing is personalization. With the help of marketing automation, you can analyze your customers’ past online activity and target future marketing emails based on the topics they’re interested in and how far along they are in their customer journey.



You can also segment your prospect groups by demographic, industry, company size, geography, etc. to deliver content that is more tailored to their situation, thus increasing open rates. Additionally, by colombia telegram number database personalizing your touchpoints, you can show that you treat all your customers as individuals with unique needs and provide them with the best customer experience in your communications, as everything will be centered around their actual interests.

How to Get Started with Email Marketing


First, you need to choose an email marketing service, which can be a tool dedicated to email, such as MailChimp, or some kind of marketing automation that provides email functionality on top of tracking your customers' online activities, allowing you to measure their level of interest, score leads, create forms for your website, and more. With a marketing automation tool, you can make all your data more centralized so that you don't have to deal with so many programs. In the later sections, I'll recommend some email tools and marketing automation for both large and small businesses.