Simply put: We need to commit to creating

[muniyaakter]

4 – Retention
In a market where attention is increasingly scarce (we said it at the beginning), retention will be another of the fundamental trends of 2022.

Let's start from this assumption: it is essential to encourage users to stay with us, constantly renewing the relationship of trust that we have built with them in the past. We know that selling to someone who has already purchased is 7 times easier than acquiring a cold audience, so it is certainly important to grow, but perhaps it is even more important to protect your position in the market.

Within the Marketers Method we have explained several times united arab emirates business email list how it is done: by building a valuable ecosystem and working on the experiences that can be lived through the brand.

Experientiality ranges from events to emails, from how the purchasing process is built to what happens after the purchase, from building a community tied to your brand to building a specific belief system. As we explain in CopyMastery , you don't just need to build the delivery of a simple product or service, but a participatory environment in which people feel satisfied with the purchase of a product also for the values ​​and invisible elements it represents.

a family that people want to continue to be a part of, day after day.

5 – SEO
While it is true that attention is increasingly scarce, it is also true that advertising is an increasingly difficult playing field to conquer . There is also something else that undermines the effectiveness of advertising campaigns: the iOS policies, increasingly stringent in terms of privacy.

SEO (Search Engine Optimization) will therefore become increasingly important . It will help to intercept the demand coming from people who are already aware of their problems (and ready to buy products that can solve them).

To paraphrase Seth Godin, “ whoever ranks first for a term that thousands of people search for each month has a real business on their hands .”