Combining several different strengths into one concept
Posted: Mon Jan 20, 2025 6:01 am
Revisit your past ads, email campaigns, and landing pages to see how you described your services. What are the benefits you mentioned most often? This will help you organize them into a list so you can imagine what your potential USPs might be.
Research competitor positioning
To develop a truly unique USP, you naturally need to first understand the positioning of competing brands. Visit your competitors’ websites, download resources, and collect
Intel, then collate this information to get a good grasp of their USP. Then, think about where your brand can offer something that they lack – that way you can uncover a clear point of differentiation.
There’s no rule that says you can only have one point of difference. In fact, you can make your USP even more appealing by combining all of your brand’s strengths into one business concept. Examples cameroon telegram number database include ASKUL, which combines speed, convenience, and lineup; Nitori, which offers quality and price; and Tsutaya, which combines a bookstore and a cafe.
Launch your USP before your competitors do
You need to promote your USP before other new companies create similar models. If another company starts offering services with the same USP, your USP will no longer be unique, rendering its advantage meaningless. Time is of the essence, so define your USP early and make it clear in your online branding.
Examples of unique selling propositions
WooCommerce
WooCommerce ’s USP is made clear on their homepage – their eCommerce platform is the most customizable option, so you’ll be able to build exactly what you want. In other words, WooCommerce understands that every brand has different needs and offers a solution that is flexible and adaptable to everyone’s needs
.
Robinhood is an investment platform that lowers the barrier to entry to investing in stocks. With Robinhood, anyone can easily buy stocks for as little as $1. The USP here is clear - they make it possible for all newbie investors to get started without having to save a lot. The target users could be young people who are interested in the stock market but are unsure of the process.
TOMS
Until recently, shoe brand TOMS followed a buy one, give one free business model. If you bought a pair of TOMS, they would give one pair to a child in need. This was their unique selling point until they changed the concept to invest XNUMX/XNUMX of the total profits back into community organizations, thereby maintaining their social mission while evolving their business model. The new USP is the tagline above: “We are committed to improving lives.” Not many shoe brands have giving back to the community and sharing profits as a primary goal, so this is a major differentiation point that will drive socially conscious consumers to choose TOMS.
GEICO
Geico uses repetition in their USP to make it more memorable. Their famous slogan is “15 minutes can save you 15% or more on your car insurance.” In this USP, they clearly show that you can easily switch from your current insurance plan and save a lot of money. With such a strong USP, it’s no surprise that GEICO is successful.
Summarize
To recap, having a strong unique selling proposition is key to strategic positioning in the market, and taking the time to define your USP can help you narrow your targets and nail down the real advantages you should emphasize. When brainstorming potential USPs, simply think about what your business excels at, whether it’s expertise in a niche area or the customizability of your services, then decide on the one (or a few) most compelling points of differentiation you can offer - and you’ve got your USP.
Research competitor positioning
To develop a truly unique USP, you naturally need to first understand the positioning of competing brands. Visit your competitors’ websites, download resources, and collect
Intel, then collate this information to get a good grasp of their USP. Then, think about where your brand can offer something that they lack – that way you can uncover a clear point of differentiation.
There’s no rule that says you can only have one point of difference. In fact, you can make your USP even more appealing by combining all of your brand’s strengths into one business concept. Examples cameroon telegram number database include ASKUL, which combines speed, convenience, and lineup; Nitori, which offers quality and price; and Tsutaya, which combines a bookstore and a cafe.
Launch your USP before your competitors do
You need to promote your USP before other new companies create similar models. If another company starts offering services with the same USP, your USP will no longer be unique, rendering its advantage meaningless. Time is of the essence, so define your USP early and make it clear in your online branding.
Examples of unique selling propositions
WooCommerce
WooCommerce ’s USP is made clear on their homepage – their eCommerce platform is the most customizable option, so you’ll be able to build exactly what you want. In other words, WooCommerce understands that every brand has different needs and offers a solution that is flexible and adaptable to everyone’s needs
.
Robinhood is an investment platform that lowers the barrier to entry to investing in stocks. With Robinhood, anyone can easily buy stocks for as little as $1. The USP here is clear - they make it possible for all newbie investors to get started without having to save a lot. The target users could be young people who are interested in the stock market but are unsure of the process.
TOMS
Until recently, shoe brand TOMS followed a buy one, give one free business model. If you bought a pair of TOMS, they would give one pair to a child in need. This was their unique selling point until they changed the concept to invest XNUMX/XNUMX of the total profits back into community organizations, thereby maintaining their social mission while evolving their business model. The new USP is the tagline above: “We are committed to improving lives.” Not many shoe brands have giving back to the community and sharing profits as a primary goal, so this is a major differentiation point that will drive socially conscious consumers to choose TOMS.
GEICO
Geico uses repetition in their USP to make it more memorable. Their famous slogan is “15 minutes can save you 15% or more on your car insurance.” In this USP, they clearly show that you can easily switch from your current insurance plan and save a lot of money. With such a strong USP, it’s no surprise that GEICO is successful.
Summarize
To recap, having a strong unique selling proposition is key to strategic positioning in the market, and taking the time to define your USP can help you narrow your targets and nail down the real advantages you should emphasize. When brainstorming potential USPs, simply think about what your business excels at, whether it’s expertise in a niche area or the customizability of your services, then decide on the one (or a few) most compelling points of differentiation you can offer - and you’ve got your USP.