In addition to operating virtual and real channels, the three also tried to form alliances with other industries. This year, they cooperated with the eye clinic of a university classmate to build Taiwan. Tai Ming Tang is the first ophthalmology clinic that combines traditional Chinese and Western medicine. Establish brand value throughout the entire service a team that gets better day by day At this point, the business layout of Taichang Tang's "pharmacy + clinic + e-commerce" is finally complete, and the brand value has also been established. "I must say that the brand value is not clearly visible from the beginning. It often encounters many conflicts and constant discussions.
It will only emerge after collision. "When they were founded, the three started from the functional value, that is, medical professionalism and integrity; when the business was stable, they then appealed to taiwan mobile phone number list the emotional value to build the ideal relationship between the team and the patients, and implement it. Inheritance and innovation; the core of the brand can also be glimpsed from the name Taichang. For them, Taico is broken down into "three people water", which represents the team; Chang is "RiRiChang", which means getting better day by day. "This is our original intention and the core that runs through the entire team.
What kind of core spirit does a team that gets better day by day have? Kang Bohan believes that the first thing is to have the tolerance to make mistakes. “Making mistakes is like a crack, allowing light to penetrate into the darkness, so that we have the opportunity to improve. So the focus is not on making mistakes, but how to solve them.” "The second is to have the courage not to be afraid of change." The common characteristic of the three is that they have the courage to accept challenges. Whether it is the e-commerce field that they have never been exposed to, or Taimingtang, which is the first in Taiwan.