We evaluated a total of 956 domains from major players in 13 industries in the United States .
Posted: Mon Jan 20, 2025 5:48 am
CPM Benchmarking
The CPM on a given platform or channel is a great indicator of the success of an advertising campaign in any industry. Once you know what the high and low CPMs are, you will be able to use this data to guide your campaign budgets in the future.
CPM is certainly dependent on a number of factors and can differ from industry to industry, but that is precisely why we have included it as a figure in this study. In no time, you will be armed with CPM insights that you will be list of brunei consumer email able to find on your own.
Our methodology
Using data provided by AdClarity, This allowed us to analyze the CPM of ads and campaigns based on the estimated spend and impression data in the study. The dataset covered display, social, and video advertising from January 2021 to May 2023.
Digital Ad CPM Benchmarks by Industry
Our first step was to determine the CPM for each selected industry. We ranked by dividing the estimated total spend by the estimated total impressions x 1,000 and found that the Food Delivery industry came out on top with a high CPM of $7.63 :
The CPM on a given platform or channel is a great indicator of the success of an advertising campaign in any industry. Once you know what the high and low CPMs are, you will be able to use this data to guide your campaign budgets in the future.
CPM is certainly dependent on a number of factors and can differ from industry to industry, but that is precisely why we have included it as a figure in this study. In no time, you will be armed with CPM insights that you will be list of brunei consumer email able to find on your own.
Our methodology
Using data provided by AdClarity, This allowed us to analyze the CPM of ads and campaigns based on the estimated spend and impression data in the study. The dataset covered display, social, and video advertising from January 2021 to May 2023.
Digital Ad CPM Benchmarks by Industry
Our first step was to determine the CPM for each selected industry. We ranked by dividing the estimated total spend by the estimated total impressions x 1,000 and found that the Food Delivery industry came out on top with a high CPM of $7.63 :