Attract more people to see your ads and flyers by incorporating AR

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Through AR, B2C retailers can let their customers virtually try on cosmetics or clothes without actually visiting the store or changing clothes. This makes the experience of buying clothes/cosmetics easier, which can encourage more purchases.

You can also achieve greater success in social media marketing by incorporating AR. Because AR is so unique and has a pure childlike quality to it, your campaign’s audience is more likely to share it on their own feeds, and if it starts to snowball, it can easily go viral and you can gain considerable reach with a wider audience. 

AR apps can also collect all kinds of data about customers bulgaria telegram number database who interact with your campaign, from basic demographics to how long they viewed the AR or whether they clicked on a link within the app. This data is invaluable because you can use it to gain a clearer understanding of your customers’ needs and interests and use it to guide your future ad copy, email campaigns, website development, and more.

AR Uses in B2B Business
Although AR is often thought of as a strategy for B2C companies, we can see its increasing use in B2B marketing as well. Manufacturers can use AR to walk potential customers through their factories and demonstrate the scale of large industrial machines.

Another common application of AR is using it at an exhibition to attract guests to your booth. You can promote your booth in advance for a fun AR experience, and while this may seem like a flashy strategy, it’s worth it to make your booth stand out and have more opportunities to talk to new customers.

AR Marketing Examples
 

Concerts and Live Events
AR is used in various events such as seasonal events, festivals, trade fairs, and exhibitions.

 

example:


・Original frames and filters: Get more people to share your events on social media by providing unique Instagram or Snapchat camera filters

・AR Stamp Rally: Place AR markers around the event and offer prizes to those who collect all the AR stamps

・Treasure Hunt Puzzle Game: Attract tourists to tourist attractions, revitalize towns, and increase event participation

・Museum exhibit support content: can provide audio-visual explanations of exhibits in digital format while making them more interactive without the need for signage or additional equipment