Here's our definition of hyper-personalization: "Hyper-personalization is a data-driven approach that delivers tailored products, services, sales, and CX, aligned with a customer's specific needs and desires, in real time."
There are many implications from this croatia telegram database concept. First of all, generic and traditional segmentation strategies are no longer sufficient, such as emails or discounts based on demographic segments.
Instead, looking ahead to the next 10 years, you should be looking to collect hundreds of data points from all your touchpoints and create a single digital profile for each customer, such as using a Customer Data Platform . Then, by applying advanced analytics, you can personalize messages and start introducing a whole host of hyper-personalized services and sales conversations. Here are some examples:
A simple automated email: "Hi Lisa, you're running low on contact lenses and storage solution. We can send a new pack straight to your door. If you'd like to confirm your purchase, click here."
Or you could send a customer an automated message like this: “ 5 or 6 shirts during the January sales every year. We’ve created a selection of your favorite brands based on your size and measurements. Would you like to try these products at your local store this weekend?”
In your fashion brand’s web store, an automated script could start a chat between the virtual assistant and the customer: “Hey Sarah, we noticed that you’re looking for a new pair of shoes, but you haven’t decided which ones to buy yet. How about these? They match the blouse and skirt you bought a few weeks ago. What do you think?”
Hi Steve, we noticed that you buy
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