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[muniyaakter]

WEEKLY DIGEST
Reveals Upcoming Plans: 10-Minute Videos, Branded Audio, and In-App Conversions
What's New on for 2022

Way back in 2017, opened up to the masses with a type mongolia business email list of content that was unique among social media at the time: 15-second videos.

Today that uniqueness is disappearing in favor of greater creative freedom.

welcomes “long form content” : If last July the social network unlocked the possibility of publishing videos up to 3 minutes long, in the next few days it will expand them up to 10 minutes .

Advantage or not? To understand this, here are some points that we need to consider:

Initial Friction : For a user base accustomed to speed, explosive, dopamine-filled content, we assume there will be an initial slowdown in mass adoption of this feature.
“All-in-one” social : Creators will be discouraged from posting their long-form content on other platforms (e.g. YouTube) and will be able to choose to focus their presence on
Monetization Opportunities : Long-form content will help you build a connection with your audience, as will storytelling around sponsored products.
And according to the official What's Next 2022 report , some social trends will arrive this year thanks to the increase in video length.