Why launch a mailing list in messengers?

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How to make a mailing in Telegram, WhatsApp or Viber for direct sales and customer warm-up
Which messenger to choose for mailing? How to attract subscribers and collect a mailing list? What performance indicators to track after launch? How to increase message conversion? What types of mailings are there and how to write text and select a design for a message?

MAED Editorial
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Messenger mailings are mass sending of messages (often chains of messages) to a specific target audience (TA) in a messenger. Mailings are one of the key tools of messenger marketing . They can be used to convey information to clients (existing and potential) in personal messages.

With the help of mailings you can: increase coverage, subscribers and boost sales. Tell about direct and promotional offers, about expanding the range, about the advantages of your goods, services and australia consumer email list service , about new content on your channel (on the website, in social networks, on YouTube), about company news and activities.

In terms of mechanics, newsletters in messengers resemble classic email newsletters . Subscribers from the database receive messages with text, images, links, and buttons. The difference is that in email, the database consists of email addresses, and in messengers, it consists of accounts (usually linked to phone numbers).

We will tell you about the specifics of working with popular sites, as well as how to launch and improve a mailing list in our material.

The Open Rate of messaging is several times higher than email. According to Gartner research, the OR of WhatsApp mailings reaches 98%, while in email this figure averages 10-15%.