In this article, we will explore the journey of Sérgio Sardinha, CEO of Easy Inventory, who shared his experience on AmplificaCast Ep. 69. Let’s delve into his journey from his first steps as a programmer to his consolidation as a successful entrepreneur in the world of technology. In addition, we will discuss lessons learned along the way and key strategies for those who want to follow a similar path in tech entrepreneurship .
The beginnings of programming: when technology was emerging
Sérgio Sardinha began his career at a time when technology was very different from what we know today. As a young man, he took a programming course in COBOL, an essential language for the development of corporate singapore number systems in the 1970s. At that time, the technology market was still a pioneering field and the available infrastructure limited the development of many of the innovations we see today.

This early phase of Sérgio’s career shows how much tech entrepreneurship requires resilience and a long-term vision. He invested time and effort in learning skills that, although technical, ended up being the foundation for his transition to leadership roles.
The role of business vision
Entrepreneurship, especially in the technology sector, is not limited to creating products or services. It requires a mindset focused on innovation and seizing opportunities. During his career, Sérgio Sardinha identified important gaps in the market and positioned himself to fill them. He mentions that, throughout his career, one of the most important learnings was surprising customers and going beyond what was expected. This reflects one of the fundamental principles of entrepreneurship: creating value in an innovative and differentiated way.
Sergio’s journey is a clear example of how technological entrepreneurship can transform careers. By looking beyond technical functions, he positioned himself as a problem solver, an essential characteristic for any successful entrepreneur.