"We imagined that customers would see netizen reviews on Facebook and enter the official website. At the beginning, we would like to continue to strengthen their trust, so we would advertise that we have cooperated with well-known hotels," the Lemuji marketing team shared. It turns out that on their website The marketing strategy is based on the customer's feelings before entering the site and the progress of the shopping process.
When Lemuji set up on-site marketing activities, they were very clear about the "staged purpose" of each message. They knew that to build customer relationships and influence customers' purchasing decisions, by step, and not every action had to go straight to the finish line.
Stacking trust
When a customer comes to the Lemuji website for the first time, the first task is to accumulate the customer's "sense of trust."
Lemuji makes good use of its advantage as "the designated tea saudi arabia email list of well-known hotels" to let customers know that this product is not only recommended by netizens, but also trusted by big hotels.
At the same time, Lemuji tells customers to "join as a member and get an additional 4% shopping bonus." After becoming a member, customers will not only be able to place subsequent orders and check out easily, but also have a basis for membership management and remarketing.
Increase unit price
After the customer has a certain level of trust and interest in Lemuji and enters the product page, introduce to the customer a large selection of the same product and portion, and convey to the customer: "Hey, do you like this product? It's cheaper to buy it this way!" "