SECURE YOUR NICHE
Posted: Sun Jan 19, 2025 10:43 am
You are not ready to grow until you secure a niche, and "niche" does not mean small. There is a big misconception when we talk about "niche." Most people still believe that the broader the target market, the more sales opportunities the company will have.
Focusing on a single niche is very important to be a leader and stand out in the market, and only then open up to other services or products.
According to the book, to dominate a niche you need to find people who have specific problems that you can solve . Also, where you can show results and gain trust with a product that stands out from the competition. You should do this until people start looking for you and not the other way around.
Defining a niche also lies at the intersection between your buy weight loss leads target audience ’s problem and the solution you have to offer. But then, you may still be wondering: how can I dominate a niche in practice?
According to the lessons from the book Hypergrowth , to find where you can be a “big fish in a small pond,” you must choose a niche that:
have many people with the same specific problem that you are going to solve;
enable you to show concrete and definitive results to your clients;
builds trust because you can present detailed case studies;
allow you to build a list of identifiable targets for your marketing;
differentiate yourself from all your competitors, thus avoiding the massification of your products.
2- CREATE A PREDICTABLE PIPELINE
Overnight success is the stuff of fairy tales. People won’t magically discover your business, so you’ll need sustainable systems in place to create a predictable pipeline.
But if you think that to triple your sales you need to triple the number of salespeople, you are completely wrong. The focus now will be on generating qualified leads for the sales team to work with.
So after finding your niche, we need to be able to generate more leads, the book highlights 3 important points in generating Leads:
First, we have the Seed or Seeds: The customers themselves recommend your company to other customers. At this stage, it is a sign that your company has gained the support of those who invest in it.
then comes the Networks or Net point: Where Leads are generated, through Inbound Marketing , that is, websites, social networks and blogs.
Finally, the third is called Spears: these are Outbound leads, in which the company goes after these leads.
Focusing on a single niche is very important to be a leader and stand out in the market, and only then open up to other services or products.
According to the book, to dominate a niche you need to find people who have specific problems that you can solve . Also, where you can show results and gain trust with a product that stands out from the competition. You should do this until people start looking for you and not the other way around.
Defining a niche also lies at the intersection between your buy weight loss leads target audience ’s problem and the solution you have to offer. But then, you may still be wondering: how can I dominate a niche in practice?
According to the lessons from the book Hypergrowth , to find where you can be a “big fish in a small pond,” you must choose a niche that:
have many people with the same specific problem that you are going to solve;
enable you to show concrete and definitive results to your clients;
builds trust because you can present detailed case studies;
allow you to build a list of identifiable targets for your marketing;
differentiate yourself from all your competitors, thus avoiding the massification of your products.
2- CREATE A PREDICTABLE PIPELINE
Overnight success is the stuff of fairy tales. People won’t magically discover your business, so you’ll need sustainable systems in place to create a predictable pipeline.
But if you think that to triple your sales you need to triple the number of salespeople, you are completely wrong. The focus now will be on generating qualified leads for the sales team to work with.
So after finding your niche, we need to be able to generate more leads, the book highlights 3 important points in generating Leads:
First, we have the Seed or Seeds: The customers themselves recommend your company to other customers. At this stage, it is a sign that your company has gained the support of those who invest in it.
then comes the Networks or Net point: Where Leads are generated, through Inbound Marketing , that is, websites, social networks and blogs.
Finally, the third is called Spears: these are Outbound leads, in which the company goes after these leads.