Multi-channel shopping cart remarketing experience
Posted: Sun Jan 19, 2025 10:35 am
Yannis has set up 2 shopping cart remarketing messages:
message schedule message focus conversion rate
first reminder Not checked out after 3 hours A simple reminder that there are items that have not yet been checked out. Carousel cards automatically bring out shopping cart items. 19.1%
Second reminder After 10 hours of pending payment A warm reminder to remember to check out the products you want to buy, to avoid discovering that the product has bottomed out during maintenance. Carousel cards automatically bring out shopping cart items 29.1%
The Yannisi marketing team said that the main customer groups are office workers and busy women. Sometimes they really want to buy but forget to check out when they are distracted. Therefore, when they are reminded for the second time, they write the copy from a caring perspective. Customer acceptance is very high .
Shopping cart unchecked reminders are nothing new for mexico email list e-commerce because the customers who add to the shopping cart are the last step before checkout and are the group with the highest transfer potential.
The difference is that as the marketing environment and user habits change, remarketing channels become more and more diverse.
Currently, the most popular shopping cart remarketing channels are: advertising, LINE, and email.
Based on Yannisi’s experience, because some of the main customer groups are mothers, who may not always have the habit of opening emails, the effect of reminders is not immediate, and the overall conversion volume is also relatively small.
message schedule message focus conversion rate
first reminder Not checked out after 3 hours A simple reminder that there are items that have not yet been checked out. Carousel cards automatically bring out shopping cart items. 19.1%
Second reminder After 10 hours of pending payment A warm reminder to remember to check out the products you want to buy, to avoid discovering that the product has bottomed out during maintenance. Carousel cards automatically bring out shopping cart items 29.1%
The Yannisi marketing team said that the main customer groups are office workers and busy women. Sometimes they really want to buy but forget to check out when they are distracted. Therefore, when they are reminded for the second time, they write the copy from a caring perspective. Customer acceptance is very high .
Shopping cart unchecked reminders are nothing new for mexico email list e-commerce because the customers who add to the shopping cart are the last step before checkout and are the group with the highest transfer potential.
The difference is that as the marketing environment and user habits change, remarketing channels become more and more diverse.
Currently, the most popular shopping cart remarketing channels are: advertising, LINE, and email.
Based on Yannisi’s experience, because some of the main customer groups are mothers, who may not always have the habit of opening emails, the effect of reminders is not immediate, and the overall conversion volume is also relatively small.