Ineffective approach to forming a promotion budget

[sadiksojib35]

There are generally accepted average ideas about the size of the budget for advertising tools in terms of the expected revenue from the project. They range from 2 to 5%. But the budget may well go beyond these limits, and in both directions.

This depends on the level of predicted organic traffic (it is influenced, among other things, by the demand for the location, the active or, conversely, competitive field, the time of the project's entry into uae telegram database the market), the size of the developer company and, as a consequence, the size of the client base, the degree of uniqueness of the product, etc. Therefore, there is a base from which to start, but additional conditions should never be ignored.

Of course, the class of the property is one of the defining parameters. This is due to the different target audiences of the projects. Firstly, each of them requires its own approach and promotion tools: if comprehensive lead generation may be enough to attract buyers of low-price housing, then for those interested in higher-budget real estate, the “packaging” of the product and an individual approach are already important, and they cost much more.

And secondly, the more expensive the segment, the narrower its target audience, which means the more expensive each client will be.