You've probably come across a page at some point that thanks you for downloading an e-book or requesting contact with an expert. This is an example of a thank you page, which aims to direct the customer who converted to a landing page to thank them and, sometimes, provide information on next steps.
However, this page can do much more than that. It allows you to track conversions that happen on the landing page with tracking codes , and also maintain the user experience by directing them to other content in order to keep them engaged with the brand.
In addition to showing the customer that they have successfully completed the action and giving them further instructions, the thank you page can contain directions to other areas of the company business opportunity seekers email list so that they can continue interacting . It is worth remembering that the thank you page is part of the user experience and is an important channel for keeping them engaged with your content, offering relevant topics for their knowledge journey.
Tips for a good thank you page
remember to thank the contact for the conversion;
inform them about the next steps – whether the content will be sent by email, how long it will take for the seller to get in touch;
use the thank you page to track your conversions through tracking codes;
Use the thank you page to offer the customer more content related to what they searched for – rich materials, videos, blog content – a way for them to contact a consultant directly or even have access to other communication channels, such as social networks, for example.
Test it out! Share your TYP with your colleagues and see if the goal you are trying to achieve is also making sense to other people.
Models to inspire you
Below, we have some thank you page examples that you can put into practice!