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Interestingly, many AS loyal customers

Posted: Sun Jan 19, 2025 9:53 am
by aminaas1576
AS uses LINE new friend discounts and limited-time lottery games to attract customers to join LINE official accounts
Store staff maintain customer relationships through LINE. Customers shop online, make inquiries via LINE, and try on clothes in stores.
After old customers bind their stores to LINE, store staff can view customer conversations and information on LINE, and record customers' sizes, preferences, and tried-on products, which improves the sophistication of store services.

When a store has new products on the market, or there is an exclusive event for the mall, the store quickly notifies bound customers and invites them to come to the store to try them on. When the goods ordered by the customer arrive at the store, or the coupon in the customer's account is about to expire, the store staff will immediately remind the customer through the brand LINE to come to the store to pick up the goods and shop. will take the initiative to go to the official website to choose the india email list shoes they like. If they are interested, they can inquire about the store's inventory status through LINE to avoid being out of stock on site and unable to actually try them on.


Customers can directly bind the store to the AS official account, and can know the store's stock status at any time for easy trying on, and store staff can also share the store's exclusive events at any time.
After the epidemic, AS Group continues to provide comfortable and seamless customer experience through OMO and personalized interaction
Even now that the epidemic has disappeared, AS still relies on the value of OMO. OMO does not necessarily guide customers to move from stores to online, or from online to stores, but as long as customers think of AS, they can always find their favorite, Contact AS in the most comfortable way to create the best customer experience and maximum customer value.

In addition to OMO conversational commerce that allows store staff to extend sales scenarios, AS also makes good use of the remarketing traffic pool of LINE's 100,000 members. When customers add products to their shopping carts on the official website but do not check out, they will automatically reach out to the customers in LINE's official account. Push unchecked reminders and product information, and precise remarketing can increase the conversion rate as high as 10.8%, and the ROAS is close to 400!

In the future, AS will continue to use Omnichat's personalized marketing functions to allow each customer to receive the most appropriate and most demanding messages.