Being behind a company requires a lot of decision-making and BI (Business Intelligence), which may not always yield the expected results. That's exactly why everyone involved in these decisions would like to be able to predict the future, just to be sure they're doing the right thing...
The good news is that predicting the future of your business is possible! And no, it’s not an intuitive technique or a crystal ball, but something much more logical and technology-based. We’re talking about predictive analysis.
Through this type of analysis , businesses in various niches can make better decisions and define strategies based on predictions of future scenarios. It may seem like magic, but it isn't! Want to better understand how at&t email list predictive analysis works and how to apply it to your company? Keep reading and we'll show you!
First of all, what is predictive analytics and how does it work?
Data and statistics have always been used by companies to make more strategic decisions. The problem is that this data was scarce, especially when compared to the volume of information that companies produce every day. So, in a way, these decisions still needed to involve a bit of luck for everything to go as planned.
With our friend technology always helping us, it was possible to create systems that could collect and analyze all this universe of data , which was previously humanly impossible. From this collection and analysis, predictive analysis emerges.
Predictive analytics combines data mining, artificial intelligence , machine learning and statistics technologies , emerging as a solution that allows the storage and grouping of this data to provide concrete information that indicates patterns. In other words, through these patterns it is possible to anticipate certain events and future actions .