2.- Michael and Graciela
Colombian companies that are doing well in email marketing: Michael & Graciella
Michael and Graciela is another example of Colombian companies that are doing well in whatsapp number in australia email marketing. Precisely, their differential value is that they humanize all communication. In fact, they address the recipient one-on-one and speak in the first person, giving their opinion at all times.
Humanizing marketing is one of the factors that many companies tend to forget. And, as a result, they don't fully connect with their contacts. However, this piece manages to take communication to a more personal level.
You should not forget that today's consumers value proximity and personalized communication. By moving to person-to-person marketing, you save time. But you will also notice clear benefits by creating a much more personal and effective communication style.
3.- Health and Economy News
The design of the messages is another important aspect to take care of. To do this, Colombian companies that are doing well in email marketing follow a few basic steps:
Choose the email marketing platform that best suits your needs.
Segment shipments.
Choose the format: plain text or HTML.
Define the theme of the piece. You need to create coherent content and make clear the topics to be addressed. The user will scan the content before reading it.
Customize the design.
Creating an ordered structure.
Inclusion of visual content.
4.- National University of Bogota
Colombian companies that are doing well in email marketing: National University of Bogotá
In general, including text in a newsletter should be done with care. If there is too much text, the user may get tired and abandon the content without interacting with it.
However, there are also ways to do it correctly, following an order and a structure. Colombian companies that are doing well in email marketing know how to do it. And in the previous piece, you can see it.
In this case, the strong point of the email is the contrast created by the colours. So the text is not only more legible, but it stands out better and is easier to read . The headlines are also highlighted so they can be read at a glance.
5.- Avianca
Colombian companies that are doing well in email marketing: Avianca
Avianca is another Colombian company that is doing well in email marketing. In fact, this is one of the best examples you can draw inspiration from.
First, it has a powerful copy that makes the user a part of its success. Its message of gratitude gains strength for the user, since it not only humanizes the communication. It also makes the client themselves a part of the company. From this point on, they will feel a great sense of belonging to the brand.
On the other hand, the design is very effective. Especially because of the choice of colours and the incorporation of the Hero image . It is a colour that transmits character. It is related to danger, energy and urgency. It is also a colour related to courage, strength, excitement and resistance.
6.- Bogotá Energy Group
Colombian companies that are doing well in email marketing: Grupo Energía from Bogotá
The Grupo Energía Bogotá newsletter is a clear example of how to optimize images so they can be viewed correctly on any device.
One of the most common mistakes in email marketing is editing images to fit the size of your newsletter . As a result, the weight is excessive and the display is not optimal, thus affecting the user experience.
Therefore, you need to follow some good practices so that your images can be displayed correctly as in the example.
7.- BOC International
Colombian companies that are doing well in email marketing: BOC