Too many categories on display
Posted: Sun Jan 19, 2025 9:48 am
Hot pot vs beef hot pot, watches vs smart watches, glass machinery vs glass processing machinery, hotel supplies vs hotel linens... In these examples, the latter is the better category keyword. If you don't have many eggs, don't throw them everywhere. For small companies with insufficient resources, it is important to find precise and not general category keywords, which can avoid the fight between the big sharks in the red ocean market, plunge into the market segment and cultivate it carefully, build yourself into a professional leader in the market segment, win customers bit by bit, and slowly roll the snowball.
Misconception 3:
After reading the above two paragraphs, Mr. Wang from Manufacturer B was very proud: "Our factory is very focused. We only make mobile phone cases. And we don't make all kinds of mobile phone cases, we only make genuine leather mobile phone cases. They are exquisite and professional. It's a good idea to put this on the website!"
Sorry, I'm still wrong...
In the past, some small manufacturers specialized in accepting distribution orders from some large manufacturers and focusing on a certain category of products, such as the leather mobile phone cases mentioned above. Large manufacturers then put together leather mobile phone cases, acrylic mobile phone cases, diamond mobile phone cases, etc. and sell them to customers. When small manufacturers develop new customers through digital marketing channels, they must not be limited to the armenia telegram number database past thinking and only do very small categories, because your potential customers are likely to be direct buyers rather than large manufacturers. And very small category words are not searched by anyone. If no one searches, your website will have no traffic, let alone inquiry conversion.
It’s not good to be too messy, too big, and too small...so what should we do?
Find Manmanlai (strong advertising)! Before each project begins, Manmanlai's project planners will conduct research for each client, including market analysis, competition analysis, and analysis of their own strengths and weaknesses. They will also use professional tools to conduct Google keyword research to find suitable keywords with stable traffic and little competition, and tailor independent sites and operation and promotion plans for clients.
Of course, clarifying your identity and expertise is only the first step in building a good website. If you want to have a high-conversion website, there are many other aspects to consider. We will continue to talk about this in the next article.
Misconception 3:
After reading the above two paragraphs, Mr. Wang from Manufacturer B was very proud: "Our factory is very focused. We only make mobile phone cases. And we don't make all kinds of mobile phone cases, we only make genuine leather mobile phone cases. They are exquisite and professional. It's a good idea to put this on the website!"
Sorry, I'm still wrong...
In the past, some small manufacturers specialized in accepting distribution orders from some large manufacturers and focusing on a certain category of products, such as the leather mobile phone cases mentioned above. Large manufacturers then put together leather mobile phone cases, acrylic mobile phone cases, diamond mobile phone cases, etc. and sell them to customers. When small manufacturers develop new customers through digital marketing channels, they must not be limited to the armenia telegram number database past thinking and only do very small categories, because your potential customers are likely to be direct buyers rather than large manufacturers. And very small category words are not searched by anyone. If no one searches, your website will have no traffic, let alone inquiry conversion.
It’s not good to be too messy, too big, and too small...so what should we do?
Find Manmanlai (strong advertising)! Before each project begins, Manmanlai's project planners will conduct research for each client, including market analysis, competition analysis, and analysis of their own strengths and weaknesses. They will also use professional tools to conduct Google keyword research to find suitable keywords with stable traffic and little competition, and tailor independent sites and operation and promotion plans for clients.
Of course, clarifying your identity and expertise is only the first step in building a good website. If you want to have a high-conversion website, there are many other aspects to consider. We will continue to talk about this in the next article.