The medical industry has strict regulatory restrictions. How can you be creative under the heavy restrictions? Olive proposes 3 ways:
1. Play professionally: For example, doctors’ health education content can sometimes point out the pain points of the treatment. Jingyan Medical Beauty once explained the three major shortcomings of picosecond laser and performed well.
2. Chasing hot spots: For example, in September, when the Mid-Autumn Festival is a hot spot, maybe because of eating too many barbecues, customer service reported that there are a lot of inquiries about double chins. In addition, Jingyan Medical Beauty observed that many customers have cats, so they used it. A picture of a cute cat with a double chin, paired with the copy "The moon is full, you can't be round" was pushed to friends. The overall open rate increased by 3 times, and the block rate dropped by 2.4 times.
3. Tell stories: For example, stories about medical beauty characters, or interactions between doctors and mothers, etc.
If you want to increase the opening rate, you can start with personnel, land and objects. For example, if you want to promote Orange Generation to a woman over 50 years old who is concerned about eye bags, she may be used to getting up early to have breakfast. At this time, it is appropriate to promote a short video to her, because for mature people, it is more difficult to read text on mobile phones, so you need to understand The content is optimized based on the characteristics of each customer group.
Jingyan’s secret technique for eye-catching titles is revealed!
In the end, Olive shared without any secrets any of the denmark phone number data ten hot-selling titles of Jingyan Medical Beauty that had an opening rate of over 50%, such as writing "secret" or "attention!!" in front of the title, or making good use of bold brackets for emphasis. The key point can attract the attention of friends. In addition, you can also add red symbols at the right time, such as red hearts or exclamation points. Color is the easiest to attract attention!
If you want to know more about the marketing ideas of the medical industry, Olive Liao, the digital marketing director of Jingyan Medical Beauty, also has his own blog - Olive Lifestyle . Interested medical industry merchants can check it out!
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