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A blog on a company's website is the basis of content marketing. Here you can publish materials that form the expert image of the brand. content on this platform: articles, cases, reviews and company news are appropriate in a blog, you can use any formats of visual and text materials, as well as game mechanics for readers and page visitors. A blog is not only an important element of a content marketing strategy, but also a reliable assistant for attracting search traffic. When integrating a blog into an SEO strategy, do not forget about the need to place elements in articles and on other content pages that allow you to convert the attracted traffic, giving visitors the opportunity to perform target actions. These tools can be a button for going to a product tunisia telegram number database catalog, a selection of goods or services (with links to the corresponding sections of the catalog or site pages), widgets with the ability to view or search for products, calls to action, an offer to leave a request, a subscription form for news, etc.

Social networks (VKontakte and others) are indispensable in implementing a content marketing strategy. The main tool for working with the VKontakte audience is a community or brand page. VKontakte provides ample opportunities for communicating with your audience: posts, polls, articles, discussions, videos, clips, stories, infographics and other visual content. Additional opportunities for engaging the audience of both community subscribers and new users unfamiliar with the brand are provided by VKontakte targeted advertising tools. Social networks are primarily a place for relaxation and entertainment. To “break through” the noise of entertainment content, use visually attractive materials, focus on emotions and use triggers. Do not forget about optimizing content for potential search queries of the target audience.

Telegram channels have become a powerful content marketing tool today, allowing you to interact with your audience not only through text materials (however, this is what the audience of this platform is used to), but also through videos, images, infographics, and even audio podcasts. Despite the Telegram audience’s readiness to perceive text material, strive to use short, clear, and capacious texts with high value for the audience on the platform. Attracting subscribers and readers to your channel is possible both by using publications in other channels with your target audience (cross-promotions, advertising placements, influencer marketing), and by using paid advertising tools, as well as optimizing