Optimizing outbound links is a topic that divides the industry; some believe it is an essential consideration. While others believe it is not. The reality is that we should pay attention to how we link outward to our content.
In this guide, we will teach you everything you need to know about outbound links. We pay special attention to the following:
We’ll dive into how SEOs should approach outbound links, debunk some common myths, and share outbound linking best practice tips. First, let’s start with the basics.
Analyze the backlinks of a website
with SEMrush Backlink Analysis
Try it for free! →
ADS illustration
What are outbound links?
Outbound links are links that point from your website to another website. They are phone code philippines generally used to add more context to a piece of content, and to link the reader to another source that provides additional and important information on a topic.
Some refer to outbound links as “authority links.” This is a concept that comes from writers using outbound links to support the information in their articles and link to reputable sources.
If you're responsible for creating content for your marketing efforts, chances are you're also responsible for the outbound links found within these pieces.
External Links vs. Internal Links
Outbound links are part of the term "external links", however this category contains other factors.
The term external links may refer to:
Backlinks (inbound links) are links from other websites that point to yours.
Outbound links are links from your website to someone else's website.
It is easy to get confused and the reality is that an external link from one website is a backlink for another.
Internal links are simple links between pages on the same website. These links help to create authority on a topic, distribute PageRank and improve rankings, as well as organic visibility.