Heavy social media users increasingly want to engage, interact and participate in the day-to-day running of brands. Therefore, those who know how to offer the best experiences to their target audience stand out. Therefore, it is essential to know the trends in Social Media .
To be able to use Social Media tools to your advantage, it is important to stay up to date with the latest developments. That is why we are going to show you the 7 trends that will transform your digital media .
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Follow the main trends below!
1. The era of Stories
This feature has been adopted by the main networks! In addition to updates on Instagram Stories such as filters and interactive stickers, it is also on Facebook, Whatsapp and even on YouTube, under the name Reels .
Among the benefits of using this trend is the possibility of publishing a storytelling strategy , which is a great way for your brand to engage, promote interaction with followers , and also allow you to display more humanized content.
Stories are expected to continue to grow, so count on this Social Media trend and make sure you post well .
2. Chatbot: the future is now
Artificial Intelligence is present in many Digital Marketing strategies and with SAC 2.0 it is no different. Likewise, technology allows chatbots to completely change the relationship between customers and brands .
In addition to improving the user experience, it is also a great lead generator , as we can collect data through messages exchanged with the public.
Did you like the idea? There are several tools that help in the creation of chatbots , automating the service provided, optimizing time and improving the day-to-day of companies that maintain active relationships in digital media .