But there were also those who decided to cut their promotion costs

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Dynamics of Marketing Expenditures 2020 was memorable, among other things, for the fact that marketing budgets were cut sharply. In 2021, due to the ongoing self-isolation regime and the active transition of buyers to online, promotion costs increased by 5%. This was confirmed by 57.6% of the surveyed marketers. The money invested paid off, which is why marketing budgets were increased for 2022, as reported by 61% of respondents.

However, such pessimists make up only 5%. WE WILL PROMOTE YOUR list of finland whatsapp phone numbers BUSINESS Read more Digital share in marketing expenses If in 2020 the share of Digital was 49.5%, then the pandemic 2021 forced it to increase to 53.7% (by 4.2%), overcoming the psychological barrier of “more than half”. In the coming year, the percentage of expenses will increase by another 2.


9% - to 56.6%. And together with the growth of marketing budgets, this is a very significant increase. The companies that spend the most on digital are those providing services in the field of the Internet, media, E-commerce, sellers of computer equipment and software, realtors, manufacturers and distributors of audio and video products, games, medical companies, car dealers, educational institutions and travel agencies. Alcohol sellers received the greatest return on online promotion, which is why they increased their digital spending to 30.