Research into user behavior in Google SERP .

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“Well, Watson, what have you read from it?” Holmes sat with his back to me, and I gave him no indication of what I was doing. “How do you know what I am doing? Do you have eyes in the back of your head?” “I have no eyes in the back of my head, but I have a silver-plated and well-polished coffee pot in front of me,” he said. “But tell me, Watson, what does our visitor’s cane tell you. As we have been unlucky enough to miss him, and we have no idea what he wished for, this reminder assumes importance. Tell me how you would reconstruct its owner from a careful examination of the cane.” ( Sir Arthur Conan Doyle , The Hound of the Baskervilles , translated by Prague 1969, p. 9).

I remembered this passage from the introduction to trinidad and tobago email list the detective novel The Hound of the Baskervilles , which has fascinated me since childhood, when I read about how search engines (especially Google) are very interested in being able to determine the intent of people entering their queries into the search engine . I often feel like Dr. Watson, trying to answer a question, just like him, based on what I read not from a walking stick, but from the search results.

Eli Schwartz says in his book Product-Led SEO: The Why Behind Building Your Organic Growth Strategy (2021, pp. 34-35): “Any website that relies on organic search should focus on user experience instead of chasing algorithms. After all, the primary customer of search is the user. If your website serves the user, there’s no need to worry about algorithm updates that are designed to ensure the user experience in search. There’s no one who knows the secrets of these algorithms—only SEO masters who have figured out how to use best practices, methods, and measures for your website. Algorithms and updates have one goal: to help the user find exactly what they’re looking for.”

What precedes web content creation is often limited to activities like internal brainstorming, keyword analysis, and more. While these methods are useful in themselves, they don’t always yield accurate insights into what your audience is interested in and looking for .