A recognizable tone of voice We work on this a lot in the Full Blogger courses, because it is an element that goes beyond SEO but is more important, in some ways, than SEO itself. The tone of voice must be personal and recognizable, the editorial line must respect a precise range of values in which the reader must recognize himself, so that he can become loyal.
Sharing your experiences, emotions and opinions not only nurse database makes your content more engaging but also builds trust with your audience. Adopting a human tone of voice means speaking to readers as if they were right there in front of us. In this, it must be said, social media have been a trailblazer and a school for us bloggers too.
letting ourselves be contaminated by the attitude of “showing our face” deriving from Instagram and TikTok was a strategically right thing to do, which now more than ever must be put into practice. Personal and professional experiences Another crucial aspect is the sharing of personal experiences and references to professional ones, to be included in our storytelling.
I certainly don't mean to say that from now on we have to tell the birth and epilogue of our love stories (indeed, it is perceived as a social media "boomer" thing, don't do it). But bringing the people who read and follow us closer to our life proposes a model of reciprocity, so readers will want to tell us something more about themselves.