Who are we to tell you this?

[muniyaakter]

In this guide you will learn how to create an online course from scratch and sell it thanks to our 7-step strategy , with practical and effective tips from Marketers.


We are Marketers , the largest digital revolution movement in Italian marketing and entrepreneurship.

Every day we help entrepreneurs and celebrities scale their online business, but also young revolutionaries who train thanks to our online courses and within our communities But we are not germany consumer mobile number list here to tell you what you will find inside our courses, we want to explain how it is possible to create an online course and sell ittep 1: Reflection. Why Create an Online Course (And How to Prepare for It)
The world of training has changed , it has evolved just as digital is evolving, and the pandemic has done nothing but speed up this process.

More and more people decide to take online courses to change jobs , to consolidate the knowledge they already have but also to finally follow one of their passions.

Cooking class? A time management course? A digital marketing course ?

It doesn't matter. People have realized that taking an online course allows you to learn something new from your computer, wherever and whenever you want , and often at a lower cost than offline courses.

There are therefore many markets in which to create online courses.

So if you have skills in a certain topic, creating an online course could be a great way to create your business and ensure a passive income: you just need to create your online course once, upload it to a platform (which we will recommend shortly) , to sell it to a very high number of customers.

But where do we start?

The Importance of Building a Personal Brand
Precisely because there are more and more people launching their own online course, it is necessary to differentiate yourself and stand out in the market , compared to your competitors.

No, don't think that there isn't room for you too, the market is not saturated.

But to launch an online course and be successful you need to work on building your personal brand.

A good personal branding strategy is not only necessary to differentiate yourself in the market, but it is also vital for positioning : you must be able to communicate your skills and your authority.

Would you ever buy a course from someone who doesn't seem knowledgeable and authoritative? I don't think so.

If you want to sell your course online, in fact, you will have to study your audience who, before purchasing your course, will want to understand who you are and what your skills are (which allow you to teach something).

personal branding

But not only that.

People are also curious about your life , your values ​​and your passions: it's much easier to empathize with a content creator who has a lifestyle similar to yours or one you aspire to.

And believe us, empathy is a very important emotional lever to increase your audience and your sales.

Not to mention the fact that those who become fond of you, and take you as a point of reference, will be led to buy practically everything you create: you will have thus gained the loyalty of people in your audience.

Give importance to Content Marketing
To effectively communicate your personal brand and the content related to your business, which in this case is the sale of your online courses, you will need to create an appropriate content strategy.

Content marketing allows you to communicate the right things , in the right way , to the right audience.

Your content, whether it's published on social networks or on your website , will need to perform well to help you achieve your goal : selling your online course.

To do this, you will need to create valuable content, how? Giving the user what they need.

Because remember: you’re posting for them, not for yourself.

Creating valuable content that is useful , solves a problem but is also engaging is essential for successful content marketing.

Rather than focusing on the features of the product, focus on its usefulness, on why they should buy your course (and not someone else's) and explain perfectly what they will be able to obtain and solve by following your lessons.

content marketing

Remember: don't underestimate content marketing and always put the audience at the center.

Step 2: Planning. The time to give space to ideas
Planning a business is the most important moment , whether you already have an audience or not, in this phase it will be necessary to channel:


You understand well that being able to find your ikigai would allow you to do a job that you love every day with passion, thus feeling much less tired.

But not only that.

Try to think about how much more powerful your communication , your passion and your emphasis would be if you taught something specifically related to your ikigai in a course.

But also try to think about how much expertise you would be able to convey, not only because you have studied a lot, since it is your passion, but also because you would be extremely self-confident, positioning yourself among the leaders in the sector.