Let's look for the real causes of the drop in traffic
Posted: Sun Jan 19, 2025 6:51 am
Google says: “Excellent page impression will not take precedence over quality content. However, if multiple pages are equally relevant, page impression may be the tipping point for visibility in Search.”
If you see a significant change in your Google search visibility, it probably doesn’t have to do with how fast or slow your site loads. John Mueller said in a video call (SEO Office Hours, 11/26/2021): “I don’t think that speeding up a very slow site is going to significantly improve its visibility.”
“The Page Experience update is a relatively subtle tanzania email list update. It’s not something that’s going to help or hurt your site in a big way.” He adds: “If you’ve seen a significant drop in search traffic, I don’t think it’s just because you have a slow site.” Source: Barry Schwartz, “ Google Said Site Speed Is Not Why A Site Would See Significant Changes In Search Visibility .”
Are Core Web Vitals metrics a ranking factor?
Google's John Mueller responded to a question on Reddit expressing some doubts about Core Web Vitals metrics as a ranking factor. Mueller explains, "They are a ranking factor, and they are much more than a tie-breaker, but they are not a substitute for relevance. Depending on the types of sites you work with, you will be more or less concerned with them.
If you see a significant change in your Google search visibility, it probably doesn’t have to do with how fast or slow your site loads. John Mueller said in a video call (SEO Office Hours, 11/26/2021): “I don’t think that speeding up a very slow site is going to significantly improve its visibility.”
“The Page Experience update is a relatively subtle tanzania email list update. It’s not something that’s going to help or hurt your site in a big way.” He adds: “If you’ve seen a significant drop in search traffic, I don’t think it’s just because you have a slow site.” Source: Barry Schwartz, “ Google Said Site Speed Is Not Why A Site Would See Significant Changes In Search Visibility .”
Are Core Web Vitals metrics a ranking factor?
Google's John Mueller responded to a question on Reddit expressing some doubts about Core Web Vitals metrics as a ranking factor. Mueller explains, "They are a ranking factor, and they are much more than a tie-breaker, but they are not a substitute for relevance. Depending on the types of sites you work with, you will be more or less concerned with them.