About applications
Posted: Sun Jan 19, 2025 6:37 am
It is worth noting that most people use several devices to access the Internet. Different devices are used at different times and for different purposes. This means that marketing strategies need to take a balanced approach and target all types of devices equally.
10 out of 11 minutes on the phone we use senegal company email list applications and only 9% of the time we browse the web. Applications are used in a variety of areas of life - communication, leisure, entertainment, financial issues.
In 2019, users downloaded more than 200 billion applications, with total spending on them amounting to about $120 billion. On average, that's $21 per smartphone.
Mobile games account for the majority of downloads and 70% of spending. Dating apps also have a significant market share. People from all over the world spent $2.2 billion on them – twice as much as two years earlier.
Social media
The total time spent on social media is 2 hours 24 minutes per day. Statistics on this point vary greatly depending on the country. The most active in social media are residents of the Philippines, the average user of this country aged 16 to 64 spends 4 hours per day on social media. The least active here are the Japanese - only 45 minutes per day.
A Russian spends 2 hours 26 minutes daily on social platforms. The most popular in Russia are WhatsApp, Viber and Vkontakte.
Hit 2019
The most popular network in the world remains Facebook, with 2.5 billion active users per month. But the main discovery of 2019 was TikTok with 800 million active users per month. True, the main audience is in China – 500 million.
Reddit has seen significant growth, gaining 100 million new users over the past year.
Instagram has gained the most development in Russia. The platform's advertising audience currently amounts to 44 million people.
Growing interest
Among the trends of the past year related to the increase in interest and attention of users on the Internet, we highlight:
Voice technologies . The popularity of voice interfaces has grown by 9%. 43% of people use them daily. In Russia, 25% of Internet users use voice commands and search.
Privacy concerns. According to GlobalWebIndex, 64% of internet users are concerned about how companies use their data. At the beginning of 2019, this was the case for 63%. In Russia, this issue concerns 60% of users aged 16 to 64.
Declining trust: According to a Reuters survey, 56% of people are concerned about the veracity of facts online, up from 54% last year.
Dissatisfaction with the abundance of advertising. Half of all Internet users use ad blockers every month. A year ago, 47% used blocking tools.
Video games. The global gaming community totals over 3.5 billion people. 69% play games on smartphones, 41% use computers, 25% use game consoles, and 21% play on tablets. In 2019, gamers spent over $150 billion on games, up 10% from last year.
YouTube. GlobalWebIndex reports that 90% of internet users aged 16 to 64 now watch online video every month. The largest share of online video content consumers is concentrated on YouTube. About 3 billion people watch at least one video per month on this platform.
Online shopping. Three quarters of internet users buy something online every month. Statista data shows that online shopping spending around the world has grown significantly in 2019. In Russia, 60% of internet users have made purchases online in the last month. On average, each Russian spends $190 online per year.
The main revolution!
We cannot help but note the most global change in the Internet paradigm of 2020.
Google Trends says that in 2019, people searched for dogs almost twice as often as they searched for cats.
According to Twitter's advertising tools, over 250 million users of the platform are interested in dogs, while only 250 thousand users of the platform are interested in cats. That is 1000 times less!
10 out of 11 minutes on the phone we use senegal company email list applications and only 9% of the time we browse the web. Applications are used in a variety of areas of life - communication, leisure, entertainment, financial issues.
In 2019, users downloaded more than 200 billion applications, with total spending on them amounting to about $120 billion. On average, that's $21 per smartphone.
Mobile games account for the majority of downloads and 70% of spending. Dating apps also have a significant market share. People from all over the world spent $2.2 billion on them – twice as much as two years earlier.
Social media
The total time spent on social media is 2 hours 24 minutes per day. Statistics on this point vary greatly depending on the country. The most active in social media are residents of the Philippines, the average user of this country aged 16 to 64 spends 4 hours per day on social media. The least active here are the Japanese - only 45 minutes per day.
A Russian spends 2 hours 26 minutes daily on social platforms. The most popular in Russia are WhatsApp, Viber and Vkontakte.
Hit 2019
The most popular network in the world remains Facebook, with 2.5 billion active users per month. But the main discovery of 2019 was TikTok with 800 million active users per month. True, the main audience is in China – 500 million.
Reddit has seen significant growth, gaining 100 million new users over the past year.
Instagram has gained the most development in Russia. The platform's advertising audience currently amounts to 44 million people.
Growing interest
Among the trends of the past year related to the increase in interest and attention of users on the Internet, we highlight:
Voice technologies . The popularity of voice interfaces has grown by 9%. 43% of people use them daily. In Russia, 25% of Internet users use voice commands and search.
Privacy concerns. According to GlobalWebIndex, 64% of internet users are concerned about how companies use their data. At the beginning of 2019, this was the case for 63%. In Russia, this issue concerns 60% of users aged 16 to 64.
Declining trust: According to a Reuters survey, 56% of people are concerned about the veracity of facts online, up from 54% last year.
Dissatisfaction with the abundance of advertising. Half of all Internet users use ad blockers every month. A year ago, 47% used blocking tools.
Video games. The global gaming community totals over 3.5 billion people. 69% play games on smartphones, 41% use computers, 25% use game consoles, and 21% play on tablets. In 2019, gamers spent over $150 billion on games, up 10% from last year.
YouTube. GlobalWebIndex reports that 90% of internet users aged 16 to 64 now watch online video every month. The largest share of online video content consumers is concentrated on YouTube. About 3 billion people watch at least one video per month on this platform.
Online shopping. Three quarters of internet users buy something online every month. Statista data shows that online shopping spending around the world has grown significantly in 2019. In Russia, 60% of internet users have made purchases online in the last month. On average, each Russian spends $190 online per year.
The main revolution!
We cannot help but note the most global change in the Internet paradigm of 2020.
Google Trends says that in 2019, people searched for dogs almost twice as often as they searched for cats.
According to Twitter's advertising tools, over 250 million users of the platform are interested in dogs, while only 250 thousand users of the platform are interested in cats. That is 1000 times less!