Mobile app marketing is typically used to:
Attract users (acquire new users, engage existing users, and win back dormant users)
Increase revenue
Improve customer loyalty
Establish a direct marketing channel
Now, let’s discuss the fifteen mobile marketing strategies that we’ve shortlisted for you.
1. App Store Optimization Is a Must
Apple app store listing elements
Search engines in app stores operate in a similar way to Google or Bing. They are also designed to show apps based on short keywords and phrases in users’ queries. Moreover, the search engine itself can suggest potential keywords and app names to complete queries.
Wide-scale app recognition is the shortcut to search visibility. But if you don’t have it yet, you should focus on ASO. App descriptions on some stores will require more tweaking, so look into the specifics of each. In most cases, you will focus on your target keywords, e.g., “puzzle,” “food delivery,” “reading,” etc.
2. Focus on App Store Ads
In addition to generating organic traffic to the app page, you can boost your presence and visibility through ads. Advertising an app on an app store is essentially the same as running a pay-per-click campaign with Google Ads.