What to do if you are not a food delivery…
Posted: Sun Jan 19, 2025 6:29 am
If your business has its own specifics and does not provide for a complete transition to online, try to be flexible, and not just wait. Based on customer demand, you can come up with temporary solutions that will allow you to partially satisfy needs and stay afloat. Even in the most severe crisis, people do not completely stop buying familiar goods, but try to make their choice more carefully, based on conditions dictated from outside. Do not try to go into "finishing off" with constant imposition, this will only cause even more stress and negativity.
Don't overprice or underprice. The first will somalia company email list scare away buyers, and the second will ruin you even faster than a protracted crisis. Instead, think up some special (but temporary!) promotions or create a separate line of goods at more loyal prices, where you can save money and maintain interest in the market.
At the moment, the sphere of food delivery to home is at the peak of demand. But not all business is food. And what to do if you sell clothes? Try to implement a promotion for free fitting at home when buying 2 or more items (to justify the trip). Shopping without leaving home has long been feasible. This way you will save staff (temporarily, by transferring an employee to delivery) and support those customers who periodically buy something from you.
For fitness centers and training courses, there is an option to switch to online training. Some companies have already started practicing this type of training. For example, WeGym conducts training via video communication for those who do not want to interrupt their training during quarantine. If some clients do not want to go this route, offer to freeze the subscription or add a few visits to it as a gift.
During the quarantine, many girls lost the opportunity to make an appointment with beauty professionals. In order not to lose clients, call everyone and reschedule the appointment. Publish information about safety measures in the salon as openly as possible: disinfection, disposable tableware, distribution of masks, control over the number of people in the room, distance between tables. Remove common items such as magazines and pens. Switch to disposable towels for wiping your hands and head. The client must understand that you care as much as possible about his health and the health of your employees. This will help increase loyalty. An interesting step can be to rent a small room for individual customer service. This way you can avoid an overcrowded room. Some beauty salons in Moscow have already taken this path. Another option may be a "home order" service. Pay attention to the increasing costs and conduct a market analysis to determine how many clients can pay more so as not to go into the red.
Finally
The main thing is not to despair and not to panic. After any fall, a recovery phase begins. Follow the news daily and adjust according to the situation. If you develop the online sphere, then after the economy recovers, you will have not only the same business format as before, but also a new branch of development on the Internet. This will allow you to preserve your favorite business and raise the prestige of the brand.
Don't overprice or underprice. The first will somalia company email list scare away buyers, and the second will ruin you even faster than a protracted crisis. Instead, think up some special (but temporary!) promotions or create a separate line of goods at more loyal prices, where you can save money and maintain interest in the market.
At the moment, the sphere of food delivery to home is at the peak of demand. But not all business is food. And what to do if you sell clothes? Try to implement a promotion for free fitting at home when buying 2 or more items (to justify the trip). Shopping without leaving home has long been feasible. This way you will save staff (temporarily, by transferring an employee to delivery) and support those customers who periodically buy something from you.
For fitness centers and training courses, there is an option to switch to online training. Some companies have already started practicing this type of training. For example, WeGym conducts training via video communication for those who do not want to interrupt their training during quarantine. If some clients do not want to go this route, offer to freeze the subscription or add a few visits to it as a gift.
During the quarantine, many girls lost the opportunity to make an appointment with beauty professionals. In order not to lose clients, call everyone and reschedule the appointment. Publish information about safety measures in the salon as openly as possible: disinfection, disposable tableware, distribution of masks, control over the number of people in the room, distance between tables. Remove common items such as magazines and pens. Switch to disposable towels for wiping your hands and head. The client must understand that you care as much as possible about his health and the health of your employees. This will help increase loyalty. An interesting step can be to rent a small room for individual customer service. This way you can avoid an overcrowded room. Some beauty salons in Moscow have already taken this path. Another option may be a "home order" service. Pay attention to the increasing costs and conduct a market analysis to determine how many clients can pay more so as not to go into the red.
Finally
The main thing is not to despair and not to panic. After any fall, a recovery phase begins. Follow the news daily and adjust according to the situation. If you develop the online sphere, then after the economy recovers, you will have not only the same business format as before, but also a new branch of development on the Internet. This will allow you to preserve your favorite business and raise the prestige of the brand.