Generally, 3 types of brand awareness are measured:

[muniyaakter]

These research companies take samples of consumers who are the subject of market research (surveys) on how well a brand is known . Obviously these surveys are carried out on a number of people that makes the study statistically relevant.



Top of mind: it is the first brand that comes to the consumer's mind when he thinks of a class of products. Obviously, this type of awareness is the most desired by brands.
Everyone would like their product/service to identify an entire category of products.
An example? If I say electric car, what car brand comes to mind immediately? Tesla.

Spontaneous: the sample is ecuador consumer mobile number list asked to name the brands they know in a given market sector, even just by having heard them mentioned.
Aided: Respondents are asked to recognize the brand given a set of brands.
Brand awareness is certainly an important brand metric, although all that glitters is not gold.

Here's why…

If a person is aware, and therefore knows your brand, it does not mean that their awareness will then translate into a purchase.

A person may know a brand well (perhaps because the brand has done a lot of advertising), but be absolutely not interested in purchasing a product or service from that brand.

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