From our experience in B2B
Posted: Sun Dec 22, 2024 4:12 am
Another important factor is the increasing need to measure the ROI of B2B Marketing and Sales projects and for this it is essential to delimit the variables budget and deadline.
This is where the need for skills and tools for the development of Project Management in B2B Marketing and Sales arises.
As we shared with you a few months ago on our B2B blog with our article: “ Modern Marketing or how to adapt to changes” , the new Marketing that is coming has a lot to do with project management.
Industrial Business Consulting, helping to design or redesign kuwait phone number owner CONNECTED B2B Marketing and Sales teams and structures, we share with you our vision about the 6 reasons why we believe that Project Management is key to the success of B2B Marketing and Sales.

Contents hide
1. Personalization, a trending topic in B2B
2. Internal Transversality
3. Differentiation with customers
4. Digitalization
5. Customer experience
6. Management and integration of external collaborators
Personalization, a trending topic in B2B
Competing and differentiating in B2B markets solely on price or quality is now almost impossible.
The selection criteria for a good supplier or partner are based on their ability to understand the client's market well and customize their value proposition accordingly.
This is where the need for skills and tools for the development of Project Management in B2B Marketing and Sales arises.
As we shared with you a few months ago on our B2B blog with our article: “ Modern Marketing or how to adapt to changes” , the new Marketing that is coming has a lot to do with project management.
Industrial Business Consulting, helping to design or redesign kuwait phone number owner CONNECTED B2B Marketing and Sales teams and structures, we share with you our vision about the 6 reasons why we believe that Project Management is key to the success of B2B Marketing and Sales.

Contents hide
1. Personalization, a trending topic in B2B
2. Internal Transversality
3. Differentiation with customers
4. Digitalization
5. Customer experience
6. Management and integration of external collaborators
Personalization, a trending topic in B2B
Competing and differentiating in B2B markets solely on price or quality is now almost impossible.
The selection criteria for a good supplier or partner are based on their ability to understand the client's market well and customize their value proposition accordingly.