Prices and Information
Posted: Sun Jan 19, 2025 4:07 am
BEFOR . How easy it is for your customers to get information about what you sell. There are companies that either don't have catalogs or can't share them because they are very large files. The harder it is to get that information, the sooner the potential customer will give up trying to buy from you. Take it easy . And regarding prices , the same. <The best prices on the market> and to get that price, the salesperson has to negotiate with the middle manager and he with the general manager... Give autonomy to your salespeople and equip them with weapons to win sales. An acceptable price NOW is better than one 5% lower in a week. The time of your prospects is very important.
DURING. Availability and punctuality . If you sell something you don't have yet, make sure you have it in a reasonable time or you'll lose your customers' trust. Tell the truth. And meet deadlines. If you've committed to making ukraine telegram database a delivery today, do it. Remember that a sale isn't closed until the money is in your till , don't do all the work only to lose it at the last minute. Being punctual builds customer loyalty.
AFTER. After-sales service Do you really offer after-sales service? The guarantee is not the only after-sales service that should be offered. An example: Christmas. I buy a discounted jumper with a promotion at SPF with a gift voucher. I give it as a gift. It doesn't fit her. My friend is going to exchange the jumper for another size. OH OH! The promotion is no longer on and they are trying to force my friend to pay the difference when it is only a size change. End of story: I will not buy gifts from SPF again because making a size change has been a very negative experience and it has made me look bad with the person to whom I gave the gift. After-sales service should be used to sell more and build loyalty, not to lose customers.
Try buying from yourself and ask yourself if you would wait a week to find out a price, two more to get the product, and an eternity to get a repair or refund. No, right? So don't sell to others what you don't want for yourself.We continue with this series of posts on Marketing Automation Software (-SAM- from now on) or Marketing Automation Software.
DURING. Availability and punctuality . If you sell something you don't have yet, make sure you have it in a reasonable time or you'll lose your customers' trust. Tell the truth. And meet deadlines. If you've committed to making ukraine telegram database a delivery today, do it. Remember that a sale isn't closed until the money is in your till , don't do all the work only to lose it at the last minute. Being punctual builds customer loyalty.
AFTER. After-sales service Do you really offer after-sales service? The guarantee is not the only after-sales service that should be offered. An example: Christmas. I buy a discounted jumper with a promotion at SPF with a gift voucher. I give it as a gift. It doesn't fit her. My friend is going to exchange the jumper for another size. OH OH! The promotion is no longer on and they are trying to force my friend to pay the difference when it is only a size change. End of story: I will not buy gifts from SPF again because making a size change has been a very negative experience and it has made me look bad with the person to whom I gave the gift. After-sales service should be used to sell more and build loyalty, not to lose customers.
Try buying from yourself and ask yourself if you would wait a week to find out a price, two more to get the product, and an eternity to get a repair or refund. No, right? So don't sell to others what you don't want for yourself.We continue with this series of posts on Marketing Automation Software (-SAM- from now on) or Marketing Automation Software.