Entrepreneurs understand that getting into the

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Even with a limited budget, Internet marketing can bring in more traffic than such classic offline customer acquisition tools as TV and print advertising. Another advantage is measurability. In Internet marketing, literally everything can be calculated. However, for an unprepared person, the specifics of online promotion remain a mystery, which complicates the process of choosing a professional contractor. If you follow simple recommendations, finding worthy Internet promotion specialists will not be so difficult.

How to choose a contractor for online promotion
What you need to understand before you malaysia company email list start selecting candidates
When you set out to find a competent specialist in the field of promotion, you need to know what result you want to get, in what time frame, and how much you are willing to spend on it. In other words, it is important to set a goal in advance that should be measurable, achievable, and time-limited. The idea of ​​“We want to get more clients” is fundamentally wrong. A correct goal would sound like this: “We need to increase the number of requests from the site by 20% next month.”

Before starting cooperation with SEO specialists or contextual advertising professionals , record current indicators. This will help to evaluate the real effect of online promotion later.

Search for promotion specialists
There are several channels that can be used:

recommendations from friends;
websites of specialized digital agencies;
resumes of specialists on job search sites;
industry forums and groups on social networks;
professional ratings on aggregator sites for selecting performers.
To find a pool of contractors for promotion, contact colleagues and partners, find out who helped them. If this method did not give the desired results, use a search engine. Choose companies from the top lines of search results for queries such as " website promotion ", "website promotion price", "SEO optimization".

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Criteria for selecting Internet promotion specialists
Once you have compiled a list of potential candidates, begin screening them. First, evaluate the web agency's website. There are a number of specific signs that will indicate that you should not work with the company:

How to choose a contractor for online promotion
lack of contact information;
Providing only mobile numbers;
underpriced services;
lack of reviews and cases.
Additionally, it is worth checking the basic data about the company (date of registration, number of employees, form of legal entity). This can be done using the OGRN and INN, which are indicated in the Privacy Policy of the site or requested from the manager.

Having eliminated potential scammers and obviously low-skilled specialists, proceed to the selection of the best contractor. The following key criteria will help to assess the level of professionalism of the team.

Cases. This term refers to completed projects. Cases are similar to a portfolio. They can tell about a company better than its employees.
Customer reviews. A professional web agency will have them on the site. It is good when reviews can be verified, that is, they contain a real photo of the author or the company logo, indicating the position held.
Expertise. If an internet promotion company's website has its own blog with thematic articles or a web agency maintains a page on social networks with life hacks and useful tips, this can be considered a sign of professionalism.
Certificates and achievements. It is worth paying special attention to accreditation from search engines. High ratings (SEOnews, Runet Rating, etc.) will indicate that the web agency enjoys the trust of the search engine and is one of the first to learn about innovations in the field of ranking or placement of contextual advertising.
Having assessed the candidates for ordering services in the field of Internet marketing according to the specified parameters, you will be able to make a list of 5-7 most suitable partners. You can conduct personal negotiations with representatives of these companies. During the meeting, find out what solutions for your site the specialists can offer, how they will report on the work done. In addition, it will be good to find out what kind of help will be required from you: will it be necessary to prepare photographs, text content, or will a completed brief be enough.

For effective promotion, it is not enough to simply choose a good contractor. It is equally important to fine-tune the process of interaction with him. Promotion on