They help connect with the brand .

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To do this, we cannot lose sight of the content of the blog with which all this information can be transmitted to the user. The more visual and intuitive the communication of the website, the better.

It is very important to analyze what exactly we want to highlight and create specific actions to enhance it. For example, if what we want is to advertise a capsule collection , we can put a banner or an attractive pop-up that invites the user to discover it.

Give importance to web design that fashion websites deserve to achieve their digital marketing goals.

Social Media, Social Selling and the Power of Social Networks in Fashion
Social media is a particularly powerful tool in this sector :


They are a highly visual tool for generating very creative combinations.

They give first-hand knowledge of the latest fashion brands' news, trends and designs .

There are many profiles specialized in this sector that favor collaborations and list of ireland consumer email user-generated content, which helps multiply the visibility of the profile.

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In addition, they promote traffic to the website, social selling with tools such as IG Shopping and allow cross-selling by showing related products. To measure the impact that these tools have on your web traffic and conversion, it is very useful to put a UTM in the URL. This will provide better traceability .

In general, the social media par excellence in the fashion industry is Instagram , with an infinite number of accounts and specialized profiles with creative and enriching content. Instagram is also the one that currently has the most tools to play with : posts, stories, reels, IG Shopping, IGTV (a tool that brands are using especially to upload their fashion shows), Live and, last but not least, a very recent innovation that can absolutely be overlooked: guides.