The human brain processes images 60,000 times faster than text. Images that are highly relevant to the content of your blog not only help improve the user's reading experience, but also greatly help improve your blog's SEO ranking.
A very direct example is that on LinkedIn, posts with pictures have a 38% higher click-through rate than posts without pictures. (Previous review: "Teach you how to optimize pictures on your independent website, a few tips to help Google ranking" )
After selecting the pictures, you can start writing the content. After the first step of customer research, we already know what customers care about, what their needs are, and what problems they want to solve.
Now that the topic has been chosen and the core keywords have been determined, it is not difficult to write content. Here are a few tips to share with you:
1. The content should be short and clear, easy for users to read. You can first create a content outline based on the writing topic. A 2021 study by the Content Marketing Institute showed that among the B2B content assets that produced the best results, articles with less than 3,000 words ranked third. And Orbit Media also emphasized that the portugal b2b leads average blog article (survey sample) was 1,236 words.
2. Cite client cases or professional certificates to enhance trust
3. Differentiate yourself from your peers and competitors and emphasize your uniqueness
4. It is not recommended to force sales on your blog or use blog content to earn additional advertising income.
5. Don’t make the content too difficult to understand. In particular, you should explain some obscure industry terms and industry jargons.
6. The title, subtitle, and body of the article should contain key words
7. Make good use of statistical data. It can be made into charts. Clear and direct data is more favored by business decision makers.
8. Remember to add CTA. For example, the guide to interaction at the end of the blog
Whether you write it yourself or hire an outsourced writer, after writing the blog content, do not publish it immediately, but analyze and adjust it first . You can use the Yoast SEO plugin for scoring, which is suitable for websites built with WordPress.
Yoast SEO will mainly score this blog based on readability analysis and SEO analysis. If both aspects are done well, you will see two green smiley faces. If there is an aspect that needs improvement, you will see a red frowny face:
Yoast SEO
When you see the red bitter face, it is best to adjust the blog content and core keywords before publishing. After all, this is related to whether you can get more inquiries in the end!