LG .: Salesforce DMP is a business intelligence- based solution that makes all the information collected scalable, usable and actionable. We know that in the era of Big Data, the most important thing for users is to be able to trust, so at Salesforce, user consent to data processing is crucial. Our platform has a cross-device Artificial Intelligence format that analyzes data from each user from all devices. This is the added value of our tool: thanks to it, marketers can direct the best offers to their customers. At the same time, thanks to machine learning, the tool is able to generate new segmentations by identifying customers who until now had not yet been located.
LG : This new technology not only helps collect first-party data (any interaction a user has with a brand: whether it’s on a site, an app, an email, etc.) but also helps marketers aggregate all data, including second- and third-party data. By azerbaijan email list enriching the data we already have with new information obtained (always with the user’s consent) even from offline sources, we get a single and complete view of each user, knowing every interaction they have with the brand and what they do in other contexts as well.
Salesforce DMP is a powerful tool that allows a brand to analyze the data collected in its online spaces, but also that acquired from external sources, such as online deal aggregators.
The information we get about users is valuable: we know the average amount they spend, the frequency of their purchases, the needs satisfied, historical data, etc... Not only that, we can also have access to third-party information about searches on a particular product or service. Salesforce DMP helps marketing teams by helping them build a completely personalized offer.
W: How can we improve the user experience through the data collected by this tool?
LG : Once we have a rough idea of each of our customers, thanks to third-party data, Salesforce DMP allows us to create concrete segments within our database. With the help of Artificial Intelligence, we can activate campaigns for each audience, in any type of digital context.