Nicolás Moya, Consumer Finance Director at Santander, stated in his speech: "We work in an environment that is constantly changing and we need to be able to guide customers in their process. We have moved from a B2B to a B2B2C model where the end customer is the most important point of everything. To do this, we needed to maintain direct contact with our customers and we could only do it with a platform like Salesforce".
One thing is clear: the customer is everything. And in this new era, technology allows us to create unique experiences that were previously unfathomable: we can have personalized conversations, connected shopping experts with the azerbaijan email list consumer, offer intelligent and proactive customer service on any channel to meet their needs. Not only that, the data confirms the importance of this shift in strategy: 75% of customers hope to get a consistent experience across all channels.
Thanks to Salesforce Basecamp we had the opportunity to get closer to all the features offered by Salesforce Clouds. We could see how with Einstein Analytics we can, through speech recognition, ask business questions and get projections based on our historical data; and still get a real-time analysis of all our marketing channels using Datorama.
Following our recent merger with LeadClic , a company with over a decade of experience in the Salesforce universe, we could not miss this important event with a stand inside the partner area. The combination of LeadClic's multi-cloud skills with those of a 360° marketing that distinguishes Wam, we have become a power player in the Digital Transformation that we are experiencing, allowing us to offer end-to-end services . This union is allowing us to become an independent leading company , capable of providing new solutions to reach all customers who want to be part of the fourth industrial revolution and lead the change.