8 Tips for Creating Content That Drives Conversions
Posted: Sat Jan 18, 2025 6:44 am
Getting conversions is one of the fundamental objectives of inbound marketing, as it is a key step in nurturing the user throughout the rest of the process, closing the sale and ultimately building loyalty. The more conversions you have, of course, the more opportunities you will have to achieve loyal customers and promoters of your brand.
But how can you create content that generates conversions?
Achieving this is not an easy task, but it is not the most sri lanka b2b leads complicated task in the world either. The important thing is to be successful and to be able to convey to the user the sense of opportunity in each piece. Here are 8 tips that will be very useful to create content that generates more conversions.
1. Write a great title
Yes, it seems obvious that the title is very important, but in some cases we don't take it so seriously. Besides being what really attracts the reader's attention, the title is also important at the SEO level: if it has the keyword ; in addition to pleasing the reader, the search engines will like it, and they will find you more easily!
Learn how to create content that drives conversions
Make sure your titles are short, concise, and engaging for the reader, but at the same time enjoyable. Sounds complicated, right? Well, the best thing to do is brainstorm and try, if possible, to include questions in the title, suggest a list: “Top 10 of…” and also announce what the reader will find in the text: “3 Viral Cat Videos You Don’t Want to Miss.”
2. Start the text with just the right amount of mystery
The beginning of the text should tell the reader what the rest is about, but without being too explicit. That's where the art of seduction lies, with more room for manoeuvre. Once the reader has clicked on the title, it's time to hook him using metaphors, little stories, riddles, questions. Give free rein to your creativity. But try to use it sparingly!
3. Always add images
Web texts accompanied by images always generate more conversions; simply because people enjoy images and videos much more due to their great visual narrative capacity. Videos, infographics and images in general are some of the most viewed pieces of content because they immediately present the content, without linearity, but appealing to visual interpretation.
4. Use Calls to Action
To achieve conversion, it is important to include some calls to action in your content pieces. Whether it is blog posts or images for social networks. “Subscribe here”, “Get the discount” or “Download your ebook” are some of the most common texts that are placed in the buttons or texts of the “Call To Action”.
5. Use a simple reading format
If your text is too technical, with a very academic or rigid structure and does not communicate fluently what you want to say, perhaps it is time to rewrite it, as it will not bring you the desired conversions. Make sure to write in a friendly way, taking the necessary pauses and without overwhelming the reader.
6. Don't put too much in one place
A text or piece of content that is aimed at creating conversions should be oriented to its objective as clearly as possible. For example, in the design of a landing page it is necessary to use a relatively uniform color palette except for the buttons or Call To Action, to provide a user-friendly experience, and direct them exactly where we want: the conversion.
7. The more useful the content, the better
Make sure your content really provides value to the user. In exchange for what would the user offer you their contact information? You must show them that you are really interested in adding value to what they already know, what they want, and that you will help them with their day-to-day challenges. Some excellent pieces of content in this regard are manuals or eBooks that the user can download in exchange for their contact information.
8. Statistics, graphs and screenshots
If you are really interested in adding value to the user with the content you provide, and in order to gain their trust, there is nothing better than including images, texts or documents that support your research or your work. If you can support yourself with statistics, include graphics that the user can use and even screenshots to demonstrate what you are saying, even better.
We hope that these eight tips for creating content for conversions are really useful to you and that you can use them in your content marketing strategy .
But how can you create content that generates conversions?
Achieving this is not an easy task, but it is not the most sri lanka b2b leads complicated task in the world either. The important thing is to be successful and to be able to convey to the user the sense of opportunity in each piece. Here are 8 tips that will be very useful to create content that generates more conversions.
1. Write a great title
Yes, it seems obvious that the title is very important, but in some cases we don't take it so seriously. Besides being what really attracts the reader's attention, the title is also important at the SEO level: if it has the keyword ; in addition to pleasing the reader, the search engines will like it, and they will find you more easily!
Learn how to create content that drives conversions
Make sure your titles are short, concise, and engaging for the reader, but at the same time enjoyable. Sounds complicated, right? Well, the best thing to do is brainstorm and try, if possible, to include questions in the title, suggest a list: “Top 10 of…” and also announce what the reader will find in the text: “3 Viral Cat Videos You Don’t Want to Miss.”
2. Start the text with just the right amount of mystery
The beginning of the text should tell the reader what the rest is about, but without being too explicit. That's where the art of seduction lies, with more room for manoeuvre. Once the reader has clicked on the title, it's time to hook him using metaphors, little stories, riddles, questions. Give free rein to your creativity. But try to use it sparingly!
3. Always add images
Web texts accompanied by images always generate more conversions; simply because people enjoy images and videos much more due to their great visual narrative capacity. Videos, infographics and images in general are some of the most viewed pieces of content because they immediately present the content, without linearity, but appealing to visual interpretation.
4. Use Calls to Action
To achieve conversion, it is important to include some calls to action in your content pieces. Whether it is blog posts or images for social networks. “Subscribe here”, “Get the discount” or “Download your ebook” are some of the most common texts that are placed in the buttons or texts of the “Call To Action”.
5. Use a simple reading format
If your text is too technical, with a very academic or rigid structure and does not communicate fluently what you want to say, perhaps it is time to rewrite it, as it will not bring you the desired conversions. Make sure to write in a friendly way, taking the necessary pauses and without overwhelming the reader.
6. Don't put too much in one place
A text or piece of content that is aimed at creating conversions should be oriented to its objective as clearly as possible. For example, in the design of a landing page it is necessary to use a relatively uniform color palette except for the buttons or Call To Action, to provide a user-friendly experience, and direct them exactly where we want: the conversion.
7. The more useful the content, the better
Make sure your content really provides value to the user. In exchange for what would the user offer you their contact information? You must show them that you are really interested in adding value to what they already know, what they want, and that you will help them with their day-to-day challenges. Some excellent pieces of content in this regard are manuals or eBooks that the user can download in exchange for their contact information.
8. Statistics, graphs and screenshots
If you are really interested in adding value to the user with the content you provide, and in order to gain their trust, there is nothing better than including images, texts or documents that support your research or your work. If you can support yourself with statistics, include graphics that the user can use and even screenshots to demonstrate what you are saying, even better.
We hope that these eight tips for creating content for conversions are really useful to you and that you can use them in your content marketing strategy .