QQ_Art&Cult. A section that is about to be inaugurated and that aims to promote urban art works in an attempt to become a reference in this field. Urban art to enjoy the city in a “different” way.
Nissan has created a series of strategic alliances with experts in each of the areas that the platform offers: LeCool brings us the most surprising proposals in the city. Spotify and MTV do so band data in the field of music, and Vice magazine will be in charge of promoting the cultural and artistic area. Exceptional travelling companions who will be joined by other partners with whom to share synergies.
The website, an initiative of OMD, has been operational since July 14 and was launched together with the new MTV website . In just one week of being online, the platform already has a very unconventional audience.
This initiative about the altruistic nature of this project, they respond clearly:
“There is no more to it. We want to connect our Qashqai world with people. From there, customers are free to find out more about us,” explains Ignasi Prieto, Director of Advertising and Interactive Marketing at Nissan.
"We want to add value to the market. If we are honest and transparent, the market will return this value to us," says Elisabet Sánchez, Director of Marketing Programs at Nissan.