Why SMS Marketing Is Best For Bars And Nightclubs
Posted: Sat Jan 18, 2025 6:11 am
ne dark, dark night, some people received a text message. This text message made them go out into a dark, dark street. At the end of the dark, dark street, the people saw a house with strange flashes inside – a chill ran down their spines and their hair stood on end. They suddenly realized that it was time… TO PARTY! So, what do you know about the power of SMS campaigns to get people to come to nightclubs and bars?
Let's first look at the reasons for using SMS messaging for nightclubs and bars, and then tell you about the most creative ways to send messages to your customers.
Advertising in france telegram newspapers, on TV, radio, handing out flyers and putting up billboards are all indirect methods of reaching your customers. This means that you cannot know exactly how many people see them or how often. So, every time you try to figure out whether your ads are profitable, you are playing a game called “Intuition”.
SMS messages, on the other hand, are sent directly to your customers, meaning you can be sure that they will receive your information literally in their hands.
But more importantly, the people who frequent nightclubs and bars are tech-savvy. This is easy to see because most people in these places have two things – a drink and a mobile phone.
Thus, using SMS messaging to promote your establishment shows that you know your audience very well.
3 Clever SMS Marketing Techniques for Nightclubs and Bars
1. Audience analysis is useful when creating SMS messages that should increase traffic to your nightclub or bar. Your customers may be different: students, young working people and older people. All of them will respond better to different styles of messages.
For example, since students don't have much money for entertainment, you can organize a student night for them with half-price entry or free drinks and inform them about it via SMS. This can also be a good solution to overcome the so-called "slow days" for your business.
But there is one group of visitors you should pay special attention to: those who receive VIP service in your nightclub. Add them to the list of premium clients (with their consent, of course) and give them the privilege of being the first to know about major events, such as celebrity visits, via your SMS newsletters. This will allow them to save time and reserve tables before the event.
Let's first look at the reasons for using SMS messaging for nightclubs and bars, and then tell you about the most creative ways to send messages to your customers.
Advertising in france telegram newspapers, on TV, radio, handing out flyers and putting up billboards are all indirect methods of reaching your customers. This means that you cannot know exactly how many people see them or how often. So, every time you try to figure out whether your ads are profitable, you are playing a game called “Intuition”.
SMS messages, on the other hand, are sent directly to your customers, meaning you can be sure that they will receive your information literally in their hands.
But more importantly, the people who frequent nightclubs and bars are tech-savvy. This is easy to see because most people in these places have two things – a drink and a mobile phone.
Thus, using SMS messaging to promote your establishment shows that you know your audience very well.
3 Clever SMS Marketing Techniques for Nightclubs and Bars
1. Audience analysis is useful when creating SMS messages that should increase traffic to your nightclub or bar. Your customers may be different: students, young working people and older people. All of them will respond better to different styles of messages.
For example, since students don't have much money for entertainment, you can organize a student night for them with half-price entry or free drinks and inform them about it via SMS. This can also be a good solution to overcome the so-called "slow days" for your business.
But there is one group of visitors you should pay special attention to: those who receive VIP service in your nightclub. Add them to the list of premium clients (with their consent, of course) and give them the privilege of being the first to know about major events, such as celebrity visits, via your SMS newsletters. This will allow them to save time and reserve tables before the event.