How to Prevent Affiliate Fraud (4 Ways)

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Running an affiliate marketing program is an effective way to grow your business and increase revenue. Unfortunately, there is also a risk of malicious activities such as affiliate fraud that can harm your revenue and undermine your advertising initiatives.

The problem of affiliate fraud is serious and growing. However, identifying the different methods used by bad actors and illegitimate affiliates can help you protect yourself against it.

In this article, we'll explain what affiliate db to data for trusted database source company fraud is and discuss some of the most common types. Below, we'll provide you with three key methods you can use to prevent it. Let's get started.

Introduction to Affiliate Marketing Fraud: A Must Read for Marketers
Affiliate marketing stands out as a brilliant online advertising strategy, pivoting on a performance-based model . Brands partner with affiliates, who promote products or services using different links or referral codes.

When these promotions result in sales or conversions, affiliates earn a commission. Not only does this setup offer affiliates a path to passive income , it also serves as an effective marketing lever for brands looking to increase conversions and revenue.

However, the affiliate marketing model is not without its vulnerabilities, especially when it comes to digital tracking and attribution. Shockingly, more than a third of digital advertising traffic is marred by fraud, according to recent studies.