Notifications about messages from other users.

[tanjimajuha20]

How often do you receive SMS from different companies? And how often do these messages irritate you? Maybe not that often, but 1 in 5 messages may be sent without your consent and contain information that is not interesting to you. And this spoils the overall picture.

Today we want to talk about how companies can irritate customers. We will analyze the most common mistakes.

What can be annoying?


Notifications. These canada telegramcan come in many forms: push notifications, emails, and even SMS messages. Today, we’ll only talk about SMS. Unfortunately, companies often send them without the consent of subscribers. They can be part of an SMS newsletter or sent from a website after you’ve registered there or written a comment.

All these notifications have one goal - to bring you back to purchase. There are different types of messages:

Transaction messages.
Direct or indirect reminders about the product.
Why is this annoying?


Think that in a perfect world, the more you send notifications, the more users will engage with your product? In fact, this tactic can backfire. If you're lucky, the user will simply turn off notifications.

In the worst case, the customer may become disappointed with you and stop buying your products. The problem of excessive SMS sending is related to transactional and informational notifications.

When sending out mailings, it is important not to irritate customers with either the quality or quantity of messages. Relevant and well-written messages are the best way to attract attention.

Just as customers are annoyed by too many messages, poor quality messages can also be a source of frustration. This problem most often occurs with messages that require customer engagement. Unlike transactional and informational messages, their need is not so obvious. Subscribers receive them because you want to send them an SMS, not because something has happened that requires their participation. And in fact, they are simply advertising a product.

So, try to make useful and honest advertising. Otherwise, your customers may be disappointed and will be skeptical about your product next time.

SMS notifications are just a tool. You need to learn how to use them yourself and find the “golden mean” to create high-quality and attractive SMS mailings.