In 2024, the fine for officials will be up to 100 thousand rubles, for legal entities - up to 1.6 million rubles.
Important: a fine is provided for each fact of contacting the FAS by the recipient of the message. This means that a company can receive up to 500,000 rubles in fines for just one message from a general mailing.
Case: in 2023, the FAS recorded illegal distribution of advertising by a large Russian bank, Sovcombank. The amount of the fine was almost 300,000 rubles. The reason for the court proceedings antigua and barbuda b2b leads was the fact that users could not apply for a new bank card on the company's website without mandatory consent to receive advertising mailings.
If you plan to launch a mailing to a foreign audience, you must inform Roskomnadzor. This rule has been in effect since March 1 last year and is valid for 2024.
This practice is regulated by law in cases where you work with the client's personal information and share the material with foreign partners. The rule also applies to companies that work with foreign software containing the clients' contact information.
As in Russia, advertising mailings abroad are regulated by government institutions. In the US, they refer to the CAN-SPAM Act document for this. In the European Union, the rules for mailings and advertising are provided for in the GDPR.