What should you communicate to stand out, to be truly memorable?

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This means that whatever you decide to consume on the web, it must be incredibly fast or incredibly interesting, otherwise it is abandoned in the indistinct digital sea. To achieve this result, you must choose your communication tool carefully.

It is no mystery that, in a world that has less and less time, the image wins afghanistan consumer email list over the text. It is no coincidence, in fact, that in the last period Facebook, which still gives a significant weight to written communication, has suffered a sudden slowdown in terms of the number of users who sign up, in favor of Instagram, the social network of images. If we add to this that a good part of the activities carried out on the web is represented by the use of video materials (source: Nielsen), it is easy to understand that this is precisely the format to be preferred in digital communication.

But that's not enough. In fact, it's not just the container that counts, but also the content.

The first answer is almost banal: something that interests the user, that is relevant. That is, the message must concern him personally, that in one way or another interests him, so that he feels directly addressed. This is consistent with a trend that is now consolidated on the internet, which is that of personalization. We all want to live the same experiences as others, but we want them to be unique each time, so that the sense of belonging does not also become homologation.