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Remember to personalize your email sequences. For example, you can have one sequence for those who didn't sign up for the free trial and another for unengaged users.

A great example of an effective welcome email is the one below from Postmark.

Welcome email from Postmark, introducing the user, providing setup resources, and offering support options.

The welcome email touches on all the key issues a new user might be concerned about:

Warm welcome.
Login details.
Account Terms.
Customer Service.
4. Create cold, hot emails that prospects can’t say no to.
Love them or hate them, cold emails work.

For early-stage SaaS startups, they are a must-have as they help a completely unknown brand land its first crucial customers. But with 80% of SaaS emails being ignored, you have to work twice as hard to get yours noticed and opened. We already covered how to write a subject line in #1.

Also, personalize your cold emails . The key to personalization is to deeply understand your target audience. Put together a data-driven buyer persona so your cold emails immediately resonate with users and elicit a positive response.

Beyond superficial facts like demographics, dive deeper into psychographics. Discover deeper issues like:

Sore Points: What are the biggest struggles they need to be freed from?
Motivations: What drives them to do the things they do?
Aspirations: Where do they want to end up? What are their biggest dreams?
If you wrap your cold email around deep psychological factors, your message will hit home. When you connect with people on such a deep level, it’s hard for them to say no to anything you ask them to do. Your yeses skyrocket.

5. Provoke a response from subscribers.
Every email you write should have a goal.

Your email's call to action (CTA) embodies this goal.

Why is having a goal for every email you write vital to your campaigns?

The answer is simple.

You produce laser-focused messages that drive action. Everything in the message ties seamlessly into your actionable goal. This dramatically improves conversions.

To get the best results from your CTA, establish your overall goal. You want users to:


Click on a specific landing page?
Sign up for a 15 minute demo of your software?
Read a pillar page that highlights your unique positioning?
Buy your instrument now?
Once you have identified your intent, create the CTA that inspires subscribers to take action. First, be clear. State clearly what you want people to do. Ambiguity confuses users and kills conversions. Clarity enlightens and attracts them, which increases conversions.

Next, make your CTA actionable. Use direct verb-driven vietnamese offer language. It’s more compelling than an indirect third-person style. Also, repeat your CTA, but state it differently each time so it doesn’t sound monotonous.

Finally, your call to action needs to be prominent. Whether you use a call now button or a hyperlink CTA, make sure it is noticeable. More people will click on a must-have CTA than they will on a search. MacPaw did a great job using a CTA button in their email campaign.

Source: really good emails
Source: really good emails
It's a powerful call to action because it is:

Direct.
Remarkable.
Specific.
6. Take advantage of your free trial offer.
Free trials are a vital aspect of the SaaS marketing strategy .

In your emails, maximize the selling power of free trials to increase sign-ups and eventually paid subscriptions.

First, include a sweet free trial offer in your subject line to tease readers. This will entice more people to open your email. Here’s a good example from Pluto TV.

Egg, Get Response, and The Drum.